There’s no such thing as a guarantee in the world of search engine optimization, but you can give yourself the best possible chance to land on page one with the help of qualified eCommerce SEO experts.
Managing an online store is no easy endeavor. To even have a shot at success, you need to make sure your digital marketing strategy is comprehensive and customized for your specific business. In other words, cookie-cutter plans aren’t going to be enough.
Here you will find some information on why a professionally managed SEO campaign is just what you need for your eCommerce business to thrive.
SEO Fundamentals For Online Stores
There are hundreds of ways to theoretically improve your SEO. What a team of SEO experts will do for your business is narrow down what’s important and implement strategies that will actually get results.
Trying to manage your own marketing can be confusing because there are so many avenues to potentially take. This can be a huge waste of time and money if you are not careful.
With eCommerce SEO, you want to be careful that you are starting off on the right foot by performing thorough keyword research. This is one area that should be handled by the experts, and not by amateurs. Nailing down the perfect keywords not only requires the use of certain SEO tools and specialized techniques, but also years of experience in the field.
The keyword selection process must be handled professionally, otherwise, you are likely to end up with ineffective keywords. Targeting these keywords will sabotage all of the rest of your efforts in terms of creating content and performing site updates.
The next area that professional eCommerce digital marketers would be able to help you with is the technical side of SEO. Many store owners can dive into the backend of their stores and update content here and there, but anything technical should be handled by a skilled team that knows what they are doing. For instance, fixing 404s, performing 301 redirects, or changing URL structures for category pages. These things can have a major impact on your rankings, and not in a good way if they are mishandled. Better safe than sorry.
Another great reason why you want eCommerce SEO experts handling your fundamentals is that they will be able to map out a content strategy for you. Rather than write about random subjects or go in without a sound strategy, your digital marketing agency will be able to generate content based around specific keywords, will be able to select the best pages to target on your website for those keywords, and will create the proper internal links that will send authority to the right pages. All of these things must be done in a certain way, otherwise, it won’t have the positive impact you are looking for.
This is all just scratching the surface in terms of what a professional eCommerce marketing agency can do for you. Imagine trying to acquire hundreds of quality backlinks on your own on top of everything else? You can see why it’s almost a necessity to work with SEO experts if you really want your online store to rank on page one.
For top-rated eCommerce SEO services, there’s only one team you will want to work with: 1Digital®. They specialize in powerful marketing solutions for eCommerce businesses and customize all of their campaigns to suit their individual clients. This translates to an unparalleled degree of quality. Give them a call today if you are looking to make your move onto page one!